So now that the news is everywhere,
especially in places where the media gossips, that Linda Ikeji has
finally gone nuclear and launched everything in every available space,
with multi-million naira investments to make sure she wins, the wags are
out again: how is she getting the money? Where is she getting the
money? Has the APC replaced the PDP as her biggest alleged benefactor?
So maybe we need to put this to rest and for all.
Linda Ikeji does not, in fact, need the
money of any rich man, political party, or drug leader. You have to
believe it: she makes all this money from blogging, from good old,
consistent, hard-charging, talented, break-the-news-and-the-gist-first
To convince you and shut this down for the very last time, we will do the maths for you.
On Thursday, 11 August, we sat down –
all of us together – and did an analysis of Linda’s income in just one
day, on just one site.
There are five basic income streams that are visible to the eyes on the lindaikejisblog.com homepage.
1. Sponsored posts
In one day, we counted 20 sponsored
posts on Linda Ikeji’s site. TWENTY. And for good measure, we went back
two weeks. That’s the average. 20. Linda Ikeji’s posts go for 50,000
each. Now, because they already so fairly priced, she doesn’t give
discounts on this amount – no matter the bulk, at least for the larger
market. Last two weeks, she updated the cost to N55,000. But for the
sake of argument, let’s go with N50,000.
That means that in just ONE DAY, last
Thursday, Linda Ikeji made N1 million naira. And she makes this minimum
N1 million EVERY WEEK DAY. Without fail. That’s N20 million naira per
month, ONLY from sponsored posts.
2. Custom ads
These are adverts placed directly by
companies or agencies. We haven’t confirmed the new figures, but on an
average this should cost N500,000 per month each. We counted 12 on her
site on Thursday. That is N6 million in one month.
We see no evidence that any of them is
an in-kind ad, perhaps from an event partnership. But let’s even assume
that 2 of them are. So let’s make that N5 million a month.
3. Google Ads
This is her main source of income and
the reason why the silly made-up scandal by Mr. Ayedee made her come out
swinging. Her Google income, which comes in dollars, is her biggest,
most consistent source of income outside of the top banner ads. They are
a mainstay of the major sites in the country in terms of traffic
including Naij, Pulse, Daily Post, SaharaReporters, TooXclusive, and
Let’s assume Linda is doing 1 million
page views a day in traffic – and there is no reason why she shouldn’t.
Why we are so sure? Alexa rankings are inaccurate judge of traffic, but
for the top 50 players on that rankings site, they are pretty much
reliable. You don’t get to the top 50 by playing around with Alexa
toolbars, or tech-contenting your way there.
Insiders say Naij.com makes about 3 million, and certainly no more than 2 million page views a day.
Linda is Number 14 in Nigeria, and most
importantly, Number 2,130 globally. Naij is Number 18 in Nigeria, and
2,168 globally. Since global is the best indicator for assumed
pageviews, it means they are bye and large getting the same traffic. If
the sources from Naij aren’t suffering some kind of brain damage, that
means Linda is hitting at least 2 million page views a day.
But for the purposes, of conservative
calculations, let’s say it’s 1 million. She has the traditional 3 Google
Ads on her site to suck up the income from that traffic. For that
amount of traffic, she should be making no less than $50,000 monthly.
Converting it with the really dollar exchange rate, not the anomaly from
the Central Bank of Nigeria, that’s at least (we used 375), that is a
monthly revenue of at least N18,750,000.
You still here?
4. Top banners
At any given time that Jesus is on the
throne, Linda has a minimum of 3 top banners on her site. On Thursday,
when we counted there were three.
Each of those go for at least N1 million monthly. So, for those three, Linda has at least N3 million in her bank account.
So, N3 million.
5. Site takeover
This is hugely popular in Nigeria if
you’re BellaNaija or LindaIkeji. She has had the God is Good Motors app
takeover on that site for at least three weeks now, if not a month.
That takeover costs N750,000 a week – the last time our source made a payment for the space. Four weeks makes that N3 million.
So let us do the maths together, brothers and sisters.
Rounded up to the closest reasonable total, that is 50 million naira.
From just the things we can see on her
site, Linda Ikeji has the capacity, on an average month to pull in 50
million naira through her blog.
That’s a reasonable assumption of N600,000,000 every year.
The girl can afford a house in Banana
Island based on her own income. She can afford original Louboutins
whenever and however she wants them. And she sure as Jove can afford a
N100 million a year office if she just wants a place to play.