Showcasing how tourism operators and agencies can leverage Instagram, Facebook Live and Facebook 360, the Facebook and Instagram team discussed how new technologies can be used to create a seamless experience for both the tourist and the operator.
The event, developed by the Rwanda Development Board, the Corporate Council on Africa (CCA) and the Africa Travel Association (ATA), saw government officials, tourism ministers, tourism boards and business professionals from across the world and the Continent descend onto the capital.
Showcasing how tourism operators and agencies can leverage Instagram, Facebook Live and Facebook 360, the Facebook and Instagram team discussed how new technologies can be used to create a seamless experience for both the tourist and the operator; from immersive travel experiences to entice potential customers, to using WhatsApp and Facebook Messenger to allow tourism companies to build customer service channels and communicate with customers prior to booking, during their trip and on their return home.
Ahead of the conference, Facebook undertook a number of training sessions including partnering with the ATA and Rwanda Development, the local business council, to train 100 tourism focused SMBs in how to use Facebook platforms to promote, engage with communities, and grow their businesses.
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