When Roku announced it was chasing an IPO, its sights were to raise $100 million. The end result is more than double that, according to Bloomberg.
As of press time, investors had bought some $219 million in stock and the company has been valued at $2.1 billion. What's the streaming outfit planning to do with all that cash? Probably wrangle together more ad-supported programming.
"Our business model has really transitioned from hardware to our
platform businesses, which is selling advertisements and distributing
[shows and movies]," CEO Anthony Wood told Bloomberg. "The
fastest-growing category on Roku is ad-supported [programming]." Sounds
like you'll have more ad-supported free channels coming your way.
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