Facebook shares dropped on Friday after the company’s CEO Mark Zuckerberg announced a change in its news feed to direct content from families and friends to which users are directly connected to.
In a Facebook post on Thursday, Zuckerberg said the changes are needed because the news tool has shifted away from what it was intended to do which is to help people connect.
‘’It’s easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years.
‘’We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being. So we’ve studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities,’’Zuckerberg wrote.
The changes will mean users will see fewer posts from brands and companies. Rather, users will see stories, videos and photographs from people to which they are already connected.
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