SMS marketing is a marketing channel which allows businesses to message customers with marketing messages through SMS, or more commonly known, text messaging.
In this ever evolving business world there are lots of ways to market and advertise your business, and SMS marketing is another one of those ways apart from email marketing.
SMS marketing is the perfect modern way to communicate and interact with your customers for effective business transaction.
In this improved modern and fast paced world, people want to communicate and relate in a way that suits them, a nice quick, convenient way that fits with their lifestyle. And that is exactly why SMS marketing is now so popular amongst customers and businesses.
The SMS marketing examples in this post enable businesses to connect and relate
with customers through the most instant and widely available mobile
communication channel.
SMS Marketing Examples For Your Business
These are 10 Effective SMS marketing example campaigns for your business:
- Event invitations. “Please, Join us for a live webinar on 12-03-2021 at 10AM.”
- Internal company updates. “Dear colleagues, please be aware of meeting today.”
- Sales and promos. “Enjoy 51% off your purchase with code BLACKFRIDAY.”
- Billing reminders. “Your Domain renewal will auto-renew by card on 8-09-2021.”
- Status updates. “Dear customer, we have updated our privacy policies.”
- Appointment reminders. “Your appointment is on Friday, 3-02-2021, at 4:00 pm.”
- Booking confirmations. “You have been booked! See you on 5-08-2021 at 6:00 pm.”
- Welcome message. “Thanks for signing up for latest news.”
- Lifestyle and community. “Things is going to be beautifully crafted in our community.”
- Security codes. “8906 is your verification code. It expires in 10 minutes.”
If it’s important to get your message in front of customers, prospects and communities in real-time, then it’s important to use SMS marketing tools instead of or in addition to email, phone or social media.
Let’s take a closer look at each SMS marketing example with real-world text messages from businesses like yours.
1. SMS Marketing Example: Event invitations
“Please, Join us for a live webinar on 12-03-2021 at 10AM.”
Events, both online and in-person, are an engaging way to stay in touch with prospects and customers.
2. SMS Marketing Example: Internal company updates
“Dear colleagues, please be aware of meeting today.”
SMS marketing updates allow businesses to have instant, light-weight, convenient communication with internal customers and colleagues.
SMS is also a great channel for companies to send internal updates as well.
While email has traditionally been a primary way of sending internal company communications, start an internal SMS subscriber list for instant, urgent, and timely updates.
3. SMS Marketing Example: Sales and promos
“Enjoy 51% off your purchase with code BLACKFRIDAY.”
Businesses use SMS to send promotions and sales because it is one of the most engaging and cost efficient ways to engage prospects and customers.
Here is an update from a cosmetics brand, Dalley Hughs offering a 51% promotion code to all black Friday shoppers.
This SMS example will include the promo code, and a link to the website to purchase.
4. SMS Marketing Example: Billing reminders
“Your Domain renewal will auto-renew by card on 8-09-2021.”
More and more businesses are accommodating the preferences of their customers by providing billing reminders via text.
5. SMS Marketing Example: Status updates
“Dear customer, we have updated our privacy policies.”
SMS messages are read instantly and are the most effective way of sending time-sensitive messages.
That’s why SMS is the channel of choice for sending urgent messages and status updates.
If hours are changing, or appointments are being rescheduled, cancelled or moved, use SMS to update customers en masse.
6. SMS Marketing Example: Appointment reminders
“Your appointment is on Friday, 3-02-2021, at 4:00 pm.”
Customers report SMS as the most convenient way to stay in touch with service providers and businesses.
Appointment reminders via text message are very effective because they are most likely to be seen when an appointment is upcoming.
Customers reward brands they do businesses with when solid communication is provided.
7. SMS Marketing Example: Booking confirmations
“You have been booked! See you on 5-08-2021 at 6:00 pm.”
Email is a crowded place. Messages are often lost to spam filters or become invisible in an ocean of unread messages.
Rather than sending a booking, appointment or reservation confirmation via email, businesses can send confirmations in SMS where they are more likely to be seen.
8. SMS Marketing Example: Welcome message
“Thanks for signing up for latest news.”
One of the first messages a business will establish as they start text message marketing is the welcome message.
The welcome message greets new SMS subscribers.
In an SMS welcome message, be sure to include:
- What kind of content to expect.
- How often messages will be sent.
- How to unsubscribe.
9. SMS Marketing Example: Lifestyle and community
“Things is going to be beautifully crafted in our community.”
Williams Brown is a marketing industry influencer with massive reach.
He uses SMS marketing updates to cultivate community and deepen brand engagement and customer relationships.
He does this by sending motivational and encouraging updates for marketers and entrepreneurs.
Depending on the brand, sending inspiration and motivation can be a way to secure a positive place in customers’ trusted mobile space.
10. SMS Marketing Example: Security code
“8906 is your verification code. It expires in 10 minutes.”
One of the common ways that businesses provide a secure browsing experience to customers is to require 2-factor authentication via text message security codes.
SMS Marketing Frequently Asked Questions
What is SMS in marketing?
SMS, or short messaging services, refers to using text messages to communicate with leads or customers. Brands can share promotions, news, shipping updates, and more.
Why should I use SMS marketing?
SMS marketing is cost-effective, easy to deploy, and incredibly
effective because messages are delivered directly to users’ phones.
Is SMS marketing expensive?
No, it’s often much cheaper than other types of marketing like paid ads because each message usually only costs a few cents each to send.
Does SMS marketing annoy customers?
If you don’t use them correctly, SMS marketing can definitely backfire and annoy your customers. Make sure to ask permission, make it easy for consumers to opt-out, and only send specific or time-sensitive messages — such as a sale.
Conclusion on SMS Marketing Campaign
Let’s be honest here, SMS marketing can be spammy sometimes if you are not careful.
It has evolved a lot over the past few years, though.
People are attached to their phones more than ever, and SMS marketing allows you to get direct access to your customers.
If you can get them to opt-in, they’re never going to miss an update or offer from your company ever again.
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