Last Sunday, July 19, 2020, season five of Big Brother Naija 5 kicked
off. Renowned for its intrigue and drama, this year, promises to put in
over N2 billion into the economy, financial sector sources have
disclosed.
BBNaija has revolutionised the Nigerian creative and entrepreneurial
industries, the effects of which have been felt in several ancillary
industries and support services such as set design, photography,
audio-visual production, fashion and beauty.
MultiChoice, producers of the show, it was gathered, have had to ensure
that the show, holding in the middle of the COVID-19 pandemic, is held
under much stricter measures in conformity with the public health and
safety protocols.
According to sources, the pay-TV firm’s investments in the show have
risen to N2 billion because of capital intensive projects necessary for
the successful hosting of the show.
The Guardian gathered that huge sums of money have been expended on
items such as building design permits, civil engineering works,
landscape management, heating ventilation and air conditioning as well
as mechanical and electrical systems upgrade.
These include the addition of 250sqm to the 1800sqm Big Brother House,
provision of furniture, technical equipment and other safety systems.
The costs are said to be exclusive of production, marketing, talent
performances and other sunk costs absorbed by the pre-existing Big
Brother House.
Similar outlays have been made to ensure the upgrade of acoustics to
studio specifications, purchase of power generators, water purification,
information technology facilities and adaptation of the Big Brother
House to conform with COVID-19 protocols.
There is a multi-million-dollar studio that accommodates the housemates
located here in Lagos. The studio was designed and built by Nigerians
and they also did the amazing set design too.
There is more to the show than the contestants – the crew members,
brands, small and medium-sized businesses, online vendors and
entertainers who visit the house are also huge beneficiaries of the
BBNaija show.
The small and medium-sized business owners who are contracted as vendors
to supply necessities like food, wearables, cosmetics, toiletries to
the house during the show have also seen exponential growth in their
businesses by associating with the show. Many of these businesses run
online shops, by exposing their brands on the show to over 40 million
viewers across Africa; their hitherto small businesses have received a
higher degree of patronage from Nigeria and other African countries.
At the backstage making the work happen are more than 100 crew members –
cameramen, photographers, housekeepers and many others in their
hundreds who get paid for making the reality show a true reality.
100 crew members (directly hired) to work behind the scenes to bring the
show to viewers. The multiplying effect of this on the economy of a
nation cannot be underestimated.
It was gathered that over 40 cameras are placed in the BBNaija house.
There are over seven handheld cameras and 32 que ball cameras in the
house to capture every activity in and outside. With the cameras also
come to the microphones to pick up every conversation no matter how
discreet the housemates try to make it. The technical crew comprising
Nigerians, enjoy world-class training required for a world-class show,
A recent report by Accenture estimated that MultiChoice invested
$428million between 2015 and 2019 in local content production, the
larger slice of which many believe went into the production of BBNaija.
BBNaija Season 5 will run for 10 weeks and be broadcast live round-the-clock on DStv and GOtv.
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